Jay and I attended Macworld 2011 at San Francisco’s Moscone West last Thursday (1-27-11). The place was packed. People from Macworld said that maybe 25,000 to 27,000 Apple fans would come to this annual event.
The highlight of the day was the keynote with actor and comedian, Sinbad, which drew a huge crowd. Sinbad is very funny guy who is a big fan of Apple products from way back. He said that his first product was a Macintosh 512K. However, he was not afraid to point out problems with some of the Apple products such as poor reception with the lastest iPhone. At the end of his keynote, he introduced a new product coming out called the iPill, which is a giant suppository to turn your brain into a computer. The thing was larger than a pizza. Let’s just say the whole thing was a big joke and got huge laughs from the audience.
Speaking of the iPhone and Hollywood, we attended a very interesting session on Mobile Movie Making. Two aspiring filmmakers, Michael Koerbel and Anna Elizabeth James from USC, shot an action TV pilot called Goldilocks using only iPhone 4s and iPod Touch 4s. One of the actors in this pilot is Carlo Rota who also acted in the TV show “24.” His character’s name on “24” was Morris O’Brian.
Michael and Anna showed off the various attachments that help turn their iPhone 4s and iPod Touch 4s into very low budget film making equipment. What made the iPhone 4 platform work well for them, was a special camera mount and lens adapter called an OWLE Bubo and a camera App called Almost DSLR.
The whole project took only 20 days instead of many weeks it would normally take to film a TV show. Their low budget movie cost about $2,000. I was very impressed with the quality of the film. The video series can be seen via the Majek App on iTunes.